Laura Mulvey came up with the theory of the 'Male Gaze'. This is reprinting how men see women, how women see women and how women see themselves.
This video of Rhianna's 'pour it up' single, shows female pole dancers wearing thong bikinis and very skimpy tops. It also shows Rhianna grinding against a chair and wearing a diamond bra that barley covers up a lot of her chest area. This and the way that they are dancing-sticking their bums out and boobs out- stereotypically represents a 'slutty' women which in the eyes of men is again stereotyped as the 'effect women'. Because men would like this it represents the theory of the male gaze. Not only will men look at this and like it, but because men like it, women will look at it and wish that they could be like it so that the men look at them. Or women will loo at themselves and compare themselves to the women dancing in this video. This then becomes a controversial issue, creating problems in the way women are seen through the male gaze, and how then women are represented through videos and stereotyped as certain idols.
In terms of comparing shots in my music video to this, would show that i have used Mulvey's theory of the male gaze. I have used a pretty, attractive women for my cast member, and in certain scenes like the green screen room, the beach and the bath scenes it shows certain areas of the body, such as legs and in the bath the shirt become see through showing a slight image of the underwear worn underneath. This again represents what mulvey taught about by the make gaze and may concern some women in how they see themselves and how men see them.
John Berger (1972)
John Berger, is another theorist that link with the ideas of Laura Mulvey. His theory was 'the ways of seeing' and again represents the ways in which people see others and themselves.
In this picture of beyonce, it shows her singing in a room, wearing her wedding lingerie. Well normally who would do this? so this is clear dressing for a man or for herself, but seen as the words are the best thing you never had, it could represent that she's dressing for her man and saying ha, look what you missed out on. This represents Beregers theory and link the mulvey's theory all representing how others see and how we see ourselves.
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